Our Expertise
Bespoke Jewellery
Design In
Chichester.
Your Vision, Masterfully Crafted
Bespoke jewellery is the ultimate expression of personal style and sentiment. Whether you are dreaming of a completely unique engagement ring, wishing to commemorate a milestone anniversary, or looking to breathe new life into a piece of inherited family jewellery, our custom design service is tailored entirely to you.
As a proudly independent Chichester jeweller, we handle the entire process in-house. This means you speak directly to the people designing and creating your piece, ensuring your story and budget are understood and respected every step of the way.
Finest Materials
Ethically Sourced Gemstones & Precious Metals
The foundation of any exceptional piece of bespoke jewellery is the quality of its materials. We meticulously source GIA-certified diamonds, brilliant sapphires, and vibrant rubies from trusted, ethical suppliers across the globe.
Whether you prefer the cool, durable weight of Platinum, the classic warmth of 18ct Yellow Gold, or the romantic blush of Rose Gold, our goldsmiths craft using only the finest hallmarked metals. We can even source Fairtrade gold upon request, ensuring your custom piece is as responsible as it is beautiful.
Expert guidance on the 4Cs of Diamonds.
Rare and unique coloured gemstones sourced to order.
Options for natural and high-quality lab-grown stones.
The Journey
How Bespoke Works
Inspiration
Recent Bespoke Creations
Up next,stunning #preloved #prelovedgold #prelovedjewellery #bespokejewellery right here at Alexander Jewellery.
Is 2026 the year of your proposal?
Let us help you with that! Traditional #diamonds to #labgrowndiamonds multiple stones, a #solitaire come visit us in store to find the perfect fit.
#bespokejewellery
#diamondengagementring
Bespoke!
Designed with baroque pearls, a 9ct gold clasp and our customers idea!!
Come and see us in store for bespoke items or jewellery repairs!
#goldjewellery #necklaces #bespokejewellery
Sustainable & Sentimental
Jewellery Remodelling
Do you have a jewellery box full of inherited pieces that aren’t quite your style? Or perhaps a damaged ring that holds too much sentimental value to simply trade away?
At Alexanders, we specialise in breathing new life into old treasures. We can carefully remove your existing diamonds and gemstones, melt down the original yellow or rose gold, and use those exact same materials to craft a stunning, contemporary piece that you will actually want to wear every day.
Retain the sentimental history of family gold.
A highly sustainable way to create new jewellery.
Often more cost-effective than buying brand new.
Community
Client Reviews
“A real treasure on our high street! Always a warm welcome from the whole team. I popped in this afternoon in a hurry – the day before Christmas Eve. I was made to feel very welcome and was shown options from the range of the beautiful bracelets they have available. Once the bracelet was chosen, it was beautifully gift wrapped and put in to a lovely gift bag. I wonder why we are so quick to buy online when we still have such wonderful customer experiences in independent shops on our high street. I shall be sure to return in the new year! Thanks again 🙏🎄🙏”
D Crate
“I visited Alexander Jewellery yesterday searching for earrings for my wedding day. Julie and Becca were so helpful and knowledgeable about their stock range. They have something for every budget and I found two beautiful sets of earrings that I am thrilled with. I cannot recommend them highly enough. Thank you guys ❤️ P.S. I have edited this review to include a wedding photo featuring the earrings”
BvB Equestrian
“I went into Alexander Jewellery today to have a new battery fitted to my Ingersoll watch, which was done instantaneously. I was so impressed with the friendly and super-efficient service, that I will be returning tomorrow to arrange for my engagement and wedding rings to be repaired.”
Richard Walt
“Always a pleasure visiting this Jewlers. Lovely staff always friendly and willing to help! I took a bracelet in to be mended recently and they exceeded my expectations! Left it with them on a Saturday afternoon and Tues morning received a call to say it was ready to be collected and at a reasonable price. Highly recommend.”
Karen Rippon
“I wanted to say how pleased I was when Paul and Ingrid service was superb. Very pleasant and efficient. I am delighted to be wearing my Tissot watch since it was been adjusted so a big thank you.
I highly recommend this gem of this jewellery shop.
From a very satisfied customer”
Alexi Stuart
“I can highly recommend Alexander jewellery. We recently got married at home as my husband was terminally ill. Paul showed a great deal of compassion in getting a wedding ring for us. He took a finger measurement over the phone! as Mark was too ill to leave the house, found a suitable ring, and then he even delivered the ring personally to us at home! It doesn’t get better than that-and we were both extremely grateful for all that was done. Sadly Mark has since passed away, but the whole staff in the shop have shown support to me and my family, and I will always appreciate their help. Thank you, Carol Miles”
Carol Miles
“After months of looking for an engagement ring finally found the perfect diamond. Couldn’t of been more happy with the service and professionalism whilst choosing. Emma was very helpful with every aspect from resising the ring and being patient whilst ensuring it was right. Thank you very much for all your help”
Paul Goodall
“We’ve bought quite a few pieces of jewellery here over the years, including presents for friends and family, as they have a great selection to suit all budgets. The team are fantastic – we’ve always received very friendly helpful advice and have been particularly thrilled with the pieces we have bought for ‘big’ birthdays. Would defiantly recommend them! Thanks again. Sam & Claire”
Sam Dunster
“I have nothing but praise for the friendly team at Alexander Jewellers! I was politely greeted by Becca in store, who offered great advice and useful knowledge to help me successfully find my perfect watch! Definitely worth a visit if your in need of helpful, reliable and personal service from a professional Jewellers! Thank you! ⭐️⭐️⭐️⭐️⭐️
“
Jamie Rosso
“We have been this jewelers for many years now, the staff are very friendly and knowledgeable of their products and the jewellery trade. We have always been very pleased with our purchases in both terms of quality and cost.”
Tim Lloyd
“Fantastic service
I must recommend the staff and quality here
I dropped off some jewellery from my late mother to be repaired and cleaned and the job they did was amazing I couldn’t be happier
And today I broke my watch strap one of the little pins came out while I was working in garden so I popped in to Alexander’s and they fixed it while I waited
Very reasonable prices and fantastic service
A proper jewlers thank you R”
Robert Small
“Took my father into Alexander Jewellery today where 10 years ago he had bought his watch. It has kept perfect time but he was having trouble changing the date.
The charming assistant was only too happy to help, changed the date for him and refused any payment.
Such a pleasure to receive proper good service with a smile, would heartily recommend.”
Dave Evans
“For over 20 years I always manage to find what I need for each occasion – staff are always cheerful and very helpful. Reminds me why such stores need to be on our high streets – the personal touch as jewellery should be – so much better than just off a website.”
James Goman
“These guys are brilliant! If you used to buy from Ameba then the same team are still there.. Julie and the other staff have years of experience and the best customer service. Please support them as a local shop in Chichester
“
Alistair Sawyer
“There is always an excellent range of jewellery and watches in store, with the option to have items made to order. The staff are knowledgable, friendly and extremely helpful.”
Michelle Goode
“Huge thank you to the team here for repairing my running watch last minute before Brighton marathon.
Polite, friendly & helpful. Would certainly come back.
“
Adam Mundell
“Exceptional customer service, really did go the extra mile or two! Great selection, top value for money.”
Pete Roberts
“I had some rings melted down and a new one made. Blown away with the new ring. Its beautiful, service was fantastic and I would highly recommend this jewellers. I was served by Amy and she was very helpful and professional.”
Clare Elouise
“I would like to say a huge thank you for always being Professional, kind and helpful.For Exceeding my expectations. The Items I have purchased have always been Spectacular.”
Lisa Slattery
“Always the very best service from an experienced, professional and super friendly team now working for new owners. They continue to offer a gorgeous range with some exciting new brands in store too. I buy for myself and for gifting, the advice is always spot on. You’ll also get the most wonderful welcome from Ziggy if he’s working that day! 🐶”
Susan Mowbray Was Lyon
“Gorgeous Jewellery, Great collections, Lovely Staff, Prices to suit all occasions.”
Tanya Lawrence
“Fantastic shop! Amazing customer service and always go the extra mile!
Very happy customer!”
Eli Burnett
“Amy is such a friendly face, very hospitable and knowledgeable too:)”
Joshua Bourne
“Always 5 star service and extremely reliable. My family have been using this jewellers for many years. I went somewhere else ONCE but never again, this place is the only place I will trust with my jewellery. The team are helpful, knowledgeable and just nice people”
Nicole Barrett
“We like to shop independent and thoroughly recommend this friendly jewellers.
“
Sarah Smyth
Karen Rich
Rated 4.8 Stars on Google
Start Your Bespoke Journey
Frequently Asked Questions
Everything you need to know before you visit.
Still have questions?
Can you remodel my old gold into a new ring?
Yes! Remodelling heirlooms is one of our specialties. We can melt down your existing yellow or rose gold to craft a completely new piece, retaining the sentimental value.
Do you provide CAD (Computer-Aided Design) models?
Yes, once we have finalised the initial sketches, we create highly accurate 3D CAD renders. This allows you to see exactly what the final piece will look like before we begin casting.
Can I source my own gemstone for a custom setting?
Generally, yes. We are happy to inspect your gemstone to ensure it is suitable for setting. Our goldsmiths will advise you on the best and safest mounting options.
Is bespoke jewellery always more expensive?
Not necessarily. Because we craft in-house and can tailor the metals and stones used, we can often create a bespoke piece that perfectly aligns with your specific budget.
Do you offer professional jewellery cleaning?
Absolutely! We offer professional cleaning and polishing services to bring the sparkle back to your treasured pieces. Pop in, and we can often do a quick ultrasonic clean and check while you wait, or a deeper professional polish within a few days.
How long does it take to create a bespoke piece of jewellery?
Creating a custom piece is a beautiful, collaborative journey. From your initial design consultation to the final hand-finished product, the process typically takes between 4 to 8 weeks depending on the complexity. We’ll keep you updated every step of the way.
Can you resize rings that weren't purchased from you?
We certainly can. Our skilled in-house craftsmen can seamlessly resize most gold, platinum, and silver rings, ensuring a perfect and comfortable fit regardless of where the piece originally came from.
Is there parking near your Chichester boutique?
Yes, there are several convenient car parks just a short walk from our boutique in Chichester city centre. The Baffins Lane and East Pallant car parks are usually the closest and most convenient options.