Rotary Watches

Rotary watches singular aim is to create timeless watches for the modern world. Rotary was founded in Switzerland in 1895 by watchmaker Moise Dreyfuss, who was dedicated to creating beautiful watches with timeless elegance and enduring quality. In 1925 the now famous winged logo was introduced after the war, under the leadership of Teddy Dreyfuss. 

After the success in Switzerland in the early 20th century, Rotary moved to London and incorporated a British influence to the brand. The main Rotary watch families are named after iconic British locations; Oxford, Cambridge and Henley.

Today Rotary is located in Clerkenwell, where they design all their watches in -house, with the motto; British Design, London Style.


To view our full range please call into the store.

All Rotary watches come with a two year warranty.

Avenger Collection

Based on a retro quartz model from Rotary’s rich archive of museum pieces, Avenger maintains its vintage aesthetic with clean lines and bubble mineral glass.

Cambridge Collection

Cambridge offers the ultimate unity of tradition and modern design. For those who find inspiration in both the past and the present, the Cambridge family is a triumph in function, beauty and aspiration.

Commando Collection

New for 2022 and a new addition to the Rotary collections: the Commando. Inspired from the design archives of Rotary’s 20th century history: the Commandos are a military-inspired, rough-and-ready watch, with focus on functionality, legibility and robustness. A call to adventure not to be missed.

Greenwich Collection

Simple, stylish skeletons: the Greenwich family embodies the quality and attention to detail that epitomises Rotary watches.

Henley Collection

Henley blends a sporting aesthetic with the everyday and offers the wearer useful functions that relate to specific sporting activities such as diving or travel.

Heritage Collection

Having celebrated Rotary’s 125th Birthday in 2020, we have delved into the archives to bring together a celebration of heritage and iconic design. Timepieces with effortless style and timeless character across Rotary’s archive have been carefully selected to inspire this new family.

London Collection

Characterised by its expandable stainless steel bracelet, the London collection is a contemporary and minimalist approach to watch design. Perfect for those who are seeking simple timepieces to provide a subtle elevation to their style.

Oxford Collection

Perfect fusion of classic and contemporary design, the Oxford family achieves synergy between traditional shapes and modern dials. Each watch from the collection is a versatile timepiece that complements any outfit.

Ultra Slim Collection

The new generation Ultra Slim is a refined, classic lightweight watch collection. Each timepiece sits neatly on the wrist with ample room left to slip under a shirt cuff or just look sleek and stylish.

Regent Collection

A premium sports timepiece collection optimised for precision and performance. Regent echoes Rotary’s innovative watchmaking past and is on track to becoming an iconic family within the Rotary Watches core range.

Windsor Collection

The Windsor family exudes sophistication and power. Featuring a range of dress watches, the family offers classic and versatile design that exemplifies quiet and assertive craftsmanship.